Sudwerk Brewing Co.
When we started working with Sudwerk, their marketing was a mix of duplicated posts, text only email, and very few videos. We quickly revamped their social media presence, modernized their website, and created high quality assets to promote their re-opening of their newly renovated restaurant.
We created a standard for their photography, videography, and social media, while also creating a more visual and dynamic email newsletter for their company. Please take a look below at our examples.
Website Redesign
We wanted to bring Sudwerk's website into a more modern and dynamic era - especially as we knew that Sudwerk had a rich history, and would be hosting many events in the coming years.
We took their static site, with a stock photos of hops and a slideshow of Sudwerk photos, and looked at how we could create not only a more engaging home page, but also how we could showcase more of what made Sudwerk unique.
This layout helped to promote their history and beer, events, and even had a web hero banner at the top. We used their brand fonts, and took new photos to give it a more modern look.
Social Media
One of the important factors for Sudwerk was re-imagining their social media presence and using it to draw new customers coming off of winning Brewery of the Year. We wanted to get their Instagram and Facebook into a more visually appealing, story focused, and following best practices territory. We did multiple media days, worked with UGC creators, and even brought their products with us to places to help create stories for the feed.
Results
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Increased new followers by +140% in the first year (353 new followers in 2021, 865 new followers in 2022), and the following year +67% vs. our first year managing (1451 new followers in 2023)
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Monthly average Instagram user reach increased by +166% (4,425 reach (2021) vs. 12,037 reach (2022))
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Direct advertising on social media for events at Sudwerk resulted in 4 of the best 10 days for sales (2023)
Original feed on Instagram before we started managing. There was not as much strategy and many posts were back to back about the same thing with almost identical captions or images. The saturation was also incredibly high making it look less professional. Also, very few photos had people, which in 2021-22 wasn't favored by the algorithm.
A sample of the feed after we began managing (2021-22). We worked with Sudwerk to establish campaigns to run, including "Beer in the Wild", "History and Awards", "A visit to Sudwerk" and more. We started taking new photos and recruiting people to take the beer out with them to create content as well.
A sample of the feed recently. With the shift to video focused content, almost 35-40% of the feed posts now are Instagram reels. This has helped return large increases in reach and engagement, especially as we found content around story telling or trends performed well. The feed is still very human focused, but as Sudwerk shifted away from beer, and more to a restaurant, a heavier emphasis on their cocktail bar and events is seen.
